The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Coronation, Moonwalk, Boxing
Agency: Concept Farm, The / New York
Client: International Division of the History Channel Category: Consumer Television / Consumer Television :30/:25 Campaign
Polecat, Gobble Gobble, Treats for Santa
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Campaign
Boat/Leaf Blower/Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Subtitles, Orchestra, Photograph
Agency: Miles Calcraft Briginshaw Duffy / London
Client: Aristoc Category: Consumer Television / Consumer Television :30/:25 Campaign
Mink Coat+
Agency: BBDO / New York
Client: Frito Lay/Doritos Category: Consumer Television / Consumer Television :30/:25 Campaign
Chain Letter+
Agency: Cliff Freeman and Partners / New York
Client: Budget Category: Consumer Television / Consumer Television :30/:25 Campaign
Lumberjack+
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Consumer Television / Consumer Television :30/:25 Campaign
Orbit Campaign
Agency: GSD&M / Austin
Client: Land Rover North America Category: Consumer Television / Consumer Television :30/:25 Campaign
Under The Mess+
Agency: Leagas Delaney / Paris
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Campaign
Gap Holiday TV
Agency: Modernista! / Boston
Client: Gap, The Category: Consumer Television / Consumer Television :30/:25 Campaign
Sacramento Kings Player Campaign
Agency: Publicis & Hal Riney / San Francisco
Client: Sacramento Kings Category: Consumer Television / Consumer Television :30/:25 Campaign
The power of flowers
Agency: Robert/Boisen & Likeminded / Copenhagen K
Client: Interflora Category: Consumer Television / Consumer Television :30/:25 Campaign
Ride Home/School/Family Snap
Agency: Saatchi & Saatchi / London
Client: Toyota GB/Toyota Corolla Category: Consumer Television / Consumer Television :30/:25 Campaign
Campaign 1
Agency: Secret Weapon Marketing / Santa Monica
Client: Jack in the Box Category: Consumer Television / Consumer Television :30/:25 Campaign
Spokesman
Agency: Venables Bell & Partners / San Francisco
Client: Ultimate TV Category: Consumer Television / Consumer Television :30/:25 Campaign
Turf, Superstition, Sent to Minors
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / Consumer Television :30/:25 Campaign
Award:
2002 Advertising Gold Pencil
Agency:
Concept Farm, The / New York
Client:
International Division of the History Channel
Title:
Coronation, Moonwalk, Boxing
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02075A
Award:
2002 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Miller High Life
Title:
Polecat, Gobble Gobble, Treats for Santa
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02076A
Award:
2002 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Boat/Leaf Blower/Nail Gun
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02077A
Award:
2002 Advertising Bronze Pencil
Agency:
Miles Calcraft Briginshaw Duffy / London
Client:
Aristoc
Title:
Subtitles, Orchestra, Photograph
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02078A
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Frito Lay/Doritos
Title:
Mink Coat+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02511A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Budget
Title:
Chain Letter+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02512A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Mike's Hard Lemonade
Title:
Lumberjack+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02513A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Orbit Campaign
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02514A
Award:
2002 Advertising Merit Award
Agency:
Leagas Delaney / Paris
Client:
IKEA
Title:
Under The Mess+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02515A
Award:
2002 Advertising Merit Award
Agency:
Modernista! / Boston
Client:
Gap, The
Title:
Gap Holiday TV
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02516A
Award:
2002 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Sacramento Kings
Title:
Sacramento Kings Player Campaign
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02517A
Award:
2002 Advertising Merit Award
Agency:
Robert/Boisen & Likeminded / Copenhagen K
Client:
Interflora
Title:
The power of flowers
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02518A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Toyota GB/Toyota Corolla
Title:
Ride Home/School/Family Snap
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02519A
Award:
2002 Advertising Merit Award
Agency:
Secret Weapon Marketing / Santa Monica
Client:
Jack in the Box
Title:
Campaign 1
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02520A
Award:
2002 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Ultimate TV
Title:
Spokesman
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02521A